Privacy policy
Privacy Policy
This privacy policy explains what personal information this website uses, why and how we use it, how we protect your personal information, who has access to it and how you can control this data.
We are committed to ensuring that your privacy is protected. Should you be asked to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy policy statement.
We may change this policy from time to time by updating this page to ensure it is accurate to our current procedures as well as easy for you to understand.
What personal information we collect
We collect the following data:
Identity data: first name, last name, login/username
Contact data: email address, phone number, residential address, billing address
Transaction and engagement data: date, selection and usage of product(s); details about your account access: date, time, page access
Financial data: credit card details required for processing payments
Technical and usage data: location information: IP address, time zone;
device information: browser type and version, operating system and platform
Communications and marketing data: opt-in status preferences of communication
How and why we collect this personal information
This data is generally required to understand your needs, conduct our business legally and optimally, and provide you with better service.
Identity data is collected so we can interact with you on a personal level and manage your individual account. We collect this data when:
- You complete a contact form to communicate with us
- You complete a transaction to purchase a product
- You complete a login form to access your existing account with us
- You complete a comment form on a blog
Contact data is collected so we can communicate with you about your expressed interests. We collect this data when:
- You complete a contact form to communicate with us
- You complete a transaction form for purchasing a product
- You complete a comment form on a blog
Financial data is collected so we can process your purchases. We collect this data when you purchase a product.
Transaction and engagement data is collected so we can process your requests and understand how you use our website. We collect this data when:
- You complete a contact form to communicate with us
- You complete a transaction to purchase a product
- You complete a comment form on a blog
- You complete a login form to access your existing account with us
Technical and usage data is collected so we can understand what kind of technology you use. We collect this date when you access any page on our website. You are not require to complete a form for this data to be collected.
Communications and marketing data is collected so we can be informed about your preferences. We collect this data when:
- You complete any forms on our website
- You complete a product purchase transaction
- You communicate with us directly via email or on social media
How we use and secure your data
Your privacy is important to us, so we take measures to ensure it is safe by using secure online services.
What stores your data
WordPress powers this website database
WooCommerce and Braintree process product purchases and payments, and Whitebox finalizes the order for shipping
Mailchimp processes your email opt-in and subscription
Freshdesk processes your support and help inquiries
Google and Facebook/Instagram store information about your advertising exposure and engagement
Who has access to your data
In order to prevent unauthorized access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. All of our data is stored in secure environments requiring user authentication.
We do not transfer your personal information to individuals or entities outside of our institutional business activity. Your personal information is only accessible by employees of Kerala Ayurveda, U.S. and our partner institutions, Kerala Ayurveda Limited, India., unless you directly request otherwise.
Rakuten Advertising
We partner with Rakuten Advertising, who may collect personal information when you interact with our site. The collection and use of this information is subject to the privacy policy located here.
Data retention
We retain your data for a few reasons:
- To continue serving you as a customer.
- To satisfy legal requirements as a business institution, including accounting, compliance and tax purposes.
You may request we change, update or delete certain data – see below for more details.
The legal basis for how we process your data
Please consult the table below to understand the legal basis for how we use specific personal information data in our interactions with you on this website.
| Function | Data Involved | Legal Basis |
| Process your contact request | IdentityContact Technical and usage | You have provided consent |
| Process your purchase transaction | IdentityContact Transaction and engagement Financial Technical and usage | Perform a contract with youLegal obligation for compliance |
| Communicate with you about your order | IdentityContact Transaction and engagement Financial Technical and usage | You have provided consentNecessary for your and our legitimate interest to optimally conduct business together |
| Communicate with you about new products and offers | IdentityContact Transaction and engagement Financial Technical and usage | You have provided consentNecessary for your and our legitimate interest to improve your experience with us and grow our business |
| Use data to improve our website, products and services | Technical and usage | Necessary for your and our legitimate interest to improve our website, products, services and communications |
| Advertise to you about our brand, products and services | IdentityContact Transaction and engagement Technical and usage | Necessary for your and our legitimate interest to improve your experience with us and grow our business |
| Maintain and improve security | IdentityContact Transaction and engagement Financial Technical and usage | Necessary for your and our legitimate interest to protect your data, our business from illegal activity |
How cookies are used
This site uses cookies to improve your experience using it.
Google Analytics utilizes traffic log cookies to identify the pages used by you. This tool analyzes your web page traffic data so we can improve this website to function better for you. This information is only used for statistical analysis purposes.
WooCommerce utilizes cookies to store information in forms to make login and access easier for you.
Google Adwords, Facebook and Instagram utilize cookies to track which ads you have seen from us and how you engaged with them. This helps us understand how to offer you products and services which genuinely interest you, and how to avoid offering you things which won’t interest you.
How you can control and update your personal information
We strive to make it as easy as possible for you to update your personal information within our systems. Some data you have the control to update or delete, while other data we are legally responsible to retain.
Data we are legally responsible to retain
Identity, contact and financial data must be retained for 6 years for tax purposes. This applies to all customers who have made any form of payment for our services and products.
Data you can update
You can update your identity, contact and financial data by accessing your account on this website.
You can update your identity, contact, communications and marketing data in Mailchimp by selecting the link provided in the footer of emails we send through this third party platform.
You can disable some cookies via your web browser application’s settings.
Who to contact about personal information
If you have any questions, need to update your personal information or have any concerns about this policy, please contact us at:
